Strategic procurement
Focus on strategic purchasing, optimization and value creation
Strategic purchasing – the way to better decisions
Strategic purchasing is a crucial function in any company that wants to maximize its resources and optimize its processes. It is about making the right decisions in relation to supplier selection, contract management and negotiations. At ManAd, we help you develop a clear purchasing strategy that supports the company's overall goals and at the same time promotes sustainable and cost-effective solutions.
With over 20 years of experience in strategic purchasing, sourcing and procurement, we advise our customers in improving their purchasing processes, which leads to significant savings and increased efficiency. We focus on green purchasing and how it can be integrated in your company's value chain to achieve a sustainable and future-proof business.
The benefits of strategic purchasing
A well-defined strategy for the company's procurement offers many advantages:
- Cost reduction: Strategic purchasing ensures that you enter into the best agreements and negotiate optimal prices with suppliers. This means better utilization of budgets and reduced costs across the company.
- Improved contract management: Having a clear procurement strategy makes it easier to negotiate contracts and secure long-term agreements that benefit both parties.
- Risk minimization: With a structured approach to procurement, the risk of errors, delays and dependence on individual suppliers is minimized.
- Sustainability: With a focus on green purchasing companies can achieve both environmental and financial benefits by choosing suppliers who share the same values.
- Supply chain optimization: Strategic purchasing optimizes the entire supply chain by ensuring timely deliveries and high quality products at the best prices.
How we help your company with strategic purchasing
At ManAd we have helped many companies strengthen their purchasing strategies. Our experienced consultants take your company's unique needs as a starting point and help you optimize your purchasing processes. Through our consulting services, we work purposefully to deliver solutions that create value and ensure that your company remains competitive on the market .
We offer advice in areas such as:
- Spend analysis to identify opportunities for savings.
- Development of a tailored purchasing strategy that takes into account both the dynamics of the market and your company's goals.
- Implementation of sustainable procurement processes that reduce the environmental impact and ensure a green future.
Cost optimization through strategic purchasing
One of the primary benefits of strategic purchasing is the ability to optimize costs. Through a systematic approach to sourcing and supplier management, we ensure that you get the most value for your money. By evaluating your suppliers and negotiating better terms, your company can achieve major savings.
Strategic purchasing also requires an ongoing evaluation of market conditions, supplier performance and internal processes. With a professional partner like ManAd, you get a solution that is tailored to your needs and ensures long-term gains. Our focus on cost management and risk minimization means that your company can navigate safely through both financial and logistical challenges.
Sustainability in procurement – an investment in the future
Green procurement is becoming more and more relevant as more companies want to integrate sustainability into their business model. At ManAd, we help implement sustainable purchasing strategies that both take environmental considerations into account and economic profitability. By choosing suppliers who focus on the environment, you can create a responsible and future-proof company.
An investment in green procurement is not only good for the environment – it is also good for business. Many customers and business partners today demand sustainability, and companies that choose green can often strengthen their brand and attract new customers.
Contact us and strengthen your purchasing function
Are you interested in hearing more about how we can help your company implement an effective and sustainable procurement strategy? Contact us today and let's have a non-binding chat about how we can optimize your purchasing processes and ensure long-term savings .
Strategic procurement
Are you interested in the strategic aspect of procurement? Here at ManAd, we give you the competencies you need to effectively handle the strategic purchasing functions in your company.
Optimization
The purchasing savings that you realize without inappropriate quality and service deterioration, you can see directly on your bottom line. At the same time, it will give your business increased competitive strength.
Value creation
Value creation is the basis of existence for companies. But what value are we really talking about? Cost savings alone, has so far been the dominant factor, but it is no longer enough to create results.
Quote
"We are in a time where most companies have been working professionally with purchasing over an extended period of time. The challenge, however, is that, in order to remain competitive, continuous optimization must be established, even after the low-hanging fruit has been picked.
There is a need to create a more robust pipeline and processes that can provide added value for companies.
In addition, it is harder than ever to attract new and skilled employees in procurement:
Qualified employees have become a scarce commodity as demand has risen sharply in recent years."
Bettina Rønn Laugesen
What is the most important thing for the company in a pressured market…?
Achieve financial freedom to dominate
Unfortunately, in order to achieve financial freedom in the company, the management often ends up raising the customer's prices by turning the earnings button.
But just imagine that your business is going against the flow, by having full focus on strategic procurement instead.
In this way, with the right purchase prices, you will be able to maintain an absolutely competitive sales price to the customers.
Make it easy for your sales department - with the right purchase prices
Remember that there is a lot of money to be made by lowering the purchase price of your merchandise, instead of raising the selling price to your customers. This can end up costing customers and experienced selling skills.
Do you get what you pay for?
It's too easy to say "you get what you pay for" or similar smart-at-a-glance consulting-like expressions. The reality is that you do not always get what you pay for.
”Coming together is a beginning. Keeping together is progress. Working together is success”
Henry Ford
ManAd
Management Advisory management
CEO and owner of the company, Bettina Rønn Laugesen, has a strong track record.
For the past 20 years, Bettina has built up her competencies at senior level within purchasing management, supply chain management and production management, both through her work, but also through relevant education. Bettina is used to working with strategy with a focus on quality, delivery, sustainability and TCO that takes the company to the next level.
She holds both an HD (O) and an HD (SCM) from CBS as well as an Executive MBA from Henley Business School. She has worked in Egmont, Gyldendal, Tryg, Canon and most recently as Global Procurement Director at SimCorp.

Bettina Rønn Laugesen
CEO | ManAd, Management Advisory
Recommendations and references
Recommendations and references
“I have had the great pleasure of working with Bettina over the last year. She is a very knowledgeable person with great sense of detail, while still keeping track of the overall goal. Bettina is the most ambitious woman I have ever met, and she will do whatever it takes to reach the goals. As a colleague, she is very helpful and have a real interest in the welfare of others.
Her skills in business together with her great personality, makes her extremely competent – and I give her my best recommendations.“
“Bettina Rønn Laugesen, is a very professional and dedicated colleague. She not only masters projects technically well, but also has a very good ability to understand her employees and colleagues, so that the team works well.
Bettina shows a good overall understanding of everything she does, and has a very pleasant nature. I would definitely recommend her in any way.“
"From August 2022 until January 2023, Polygon Denmark had the pleasure of Bettina working as a procurement consultant at Polygon and has helped us a lot in starting up a procurement function with a strong focus on savings, contract management and sustainability/ESG. With Bettina's help, we have established a strong supplier network, achieved large savings by consolidating our suppliers and accelerated our ESG journey even more, so we are in a very strong position going forward.
With her professional and structured approach to procurement, Bettina is a win for any company that would like to ensure a single-minded procurement process with a high focus on the upcoming sustainability requirements as a focus from all customers.
I hereby give Bettina my very best recommendations and am happy to be available for a personal and in-depth conversation."
Work experience and customer references
Tryg
Gyldendal
Canon
Egmont
SimCorp
Telenor
PHM Group
Denmark
Danish Agency for
Higher Education and Science
Bavarian
Nordic
Polygon
Open Forum Enterprise
NSCCM
Work experience and customer references
Tryg
Gyldendal
Canon
Egmont
SimCorp
Telenor
PHM Group
Denmark
Danish Agency for
Higher Education and Science
Bavarian
Nordic
Polygon
Open Forum Enterprise
NSCCM